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Sunday 17 July 2011

Loudness War: Give me my emotion back!

Just read a most fascinating article about music's "loudness war".


Very, very technical - lots of stuff I'll never understand - but to sum it up, a long-standing 'trend' has been for record companies to digitally increase the 'loudness' factor of a CD, to make it stand out more in the marketplace. And the scary thing: they're increasing the loudness more and more all the time...


Long story short: by doing this, the music loses it's "dynamic range" - IE: it loses it's variety, it loses the contrast between loud and soft and, some argue, completely loses it's emotion. 


I do not have the IQ that it takes to elaborate, so read more here.


And here.


And here.


What an outrage! It's like the subliminal messaging in the movie Josie and The Pussycats! 




*blush* Yes, I just made reference to Josie and The Pussycats... Oh what, like you've never seen it?!

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