Dear Brand Manufacturer,
When you remove a bra design that you have been
manufacturing for years from your range, you are not simply discontinuing a
style. You are plunging billions of women across the globe into darkness;
ripping the proverbial mat from beneath their staggering feet; pushing them
over the edge of a cliff, spinning them into a never-ending void of blackness
and uncertainty.
There are those of us who find bra-shopping to be a most
loathsome task. Those of us who spent our delicate, teen years struggling to
find that perfect fit. Comfort, support, confidence. And finally, at the age of
23 – yes twenty-three! – my twelve-year search
was rewarded. And, bless you, dear manufacturer, this bra was kept on the
market all this time, ensuring my comfort, support and confidence for a
blissful five years. Such was my trust your product that my most recent
purchase didn’t even warrant a fitting – I simply walked in, grabbed my size,
and walk out. (after paying, of course)
This weekend, I dragged my sorry self out to my nearest
Edgars in (slightly desperate) search of one of my beloved undergarments only
to find that you have discontinued this particular item, and all similar items,
replacing your entire range with what I can only call “Granny-bra’s”. Now, some
years have passed since my first purchase of my favourite bra, but I resent the
underlying suggestion that I should now be moving onto Granny-bra’s. You have
left me no choice but to make the drastic move to another brand altogether.
An infuriating hour of trying on what felt like thousands
and thousands of bra’s, different sizes, different cuts, and I found myself
absolutely confused about what size I really am, sending hysterical messages of
despair to my husband about my body, which is obviously deformed beyond human
recognition – obviously, if I can’t get a single bra to friggin fit the same way that my old one used to….!!!!!!
*deep breathing*
And so, dear manufacturer, I bid you farewell, and the
song “No it isn’t” by the band, +44 is our parting song…
Please understand:
This isn’t just ‘Goodbye’
This is ‘I can’t stand you’
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